Excerpt from the article by Ariel Schwartz:
William McDonough’s newest book picks up where his groundbreaking Cradle to Cradle left off, advocating that we continue to revolutionize our business practices to make them as sustainable as possible, while still making things we want to use.
This week, architect William McDonough released his first book in over a decade: The Upcycle. Considering the impact that his last book had on the world of sustainable design, we should all pay attention.
William McDonough has long been famous for his work as an architect, but it wasn’t until 2002 that he became well-known outside the sustainable architecture world. That’s the year McDonough and his business partner Michael Braungart released Cradle to Cradle: Remaking the Way We Make Things . The manifesto endorses closed-loop manufacturing processes, where products do no harm from the time they are produced to the end of life.