The Upcycle, the new book by McDonough and Braungart, due out April 16
The Upcycle: Beyond Sustainability—Designing for Abundance is the eagerly awaited follow-up to Cradle to Cradle, one of the most consequential ecological manifestos of our time.
Evocative and provocative as ever, William McDonough and Michael Braungart imagine how human society might, at last, begin to rewrite its role in the history of the natural world. In The Upcycle, the best-selling authors offer numerous fascinating scenarios in which humans transcend the role of mere stewards of the planet. Instead, they suggest, why not become co-creators of the simplest invention ever: abundance?
Drawing on a decade of lessons in putting Cradle to Cradle concepts into practice with businesses, governments, and people around the world, McDonough and Braungart invite us to reimagine everything from doorknobs to the Hoover Dam. In a world that uses design as a tool for positive impact, industry can do better than “do no harm”: it can actively improve everything with which it comes into contact.
The official on-sale date is April 16; you can preorder The Upcycle now on Amazon at this link.
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William McDonough + Partners is the architecture and community design practice founded by William McDonough; he is also active with Cradle to Cradle consulting through MBDC and provides CEO and governmental advising through McDonough Advisors.