News

Bill McDonough is a featured speaker for an SAP/Greenbiz.com webcast on August 24

At a webcast on August 24, leading speakers will explore whether manufacturers’ RoHS/REACH efforts become a cornerstone for a Cradle to Cradle® strategy. Manufacturers are under increasing pressure from consumers, NGOs and industry to remove chemicals and materials from their products that are considered hazardous and to create products that are sustainable. Governments are in turn driving the proliferation of product regulations such as RoHS, WEEE and REACH. These pressures collectively are forcing manufacturers to disclose …

Bill McDonough tapped to take part in the Jefferson Innovation Summit this fall

We’re happy to announce that Bill McDonough will be a delegate at the Jefferson Innovation Summit on October 11-12 in Charlottesville, Virginia. The Summit is hosted by the Batten Institute of the University of Virginia’s Darden School of Business and developed in partnership with the Thomas Jefferson Foundation and CNBC. This invitation-only event brings together some 50 leaders from industry, government, media, and academia to discuss how to create and sustain a society of entrepreneurs …

NASA Sustainability Base is being considered for White House’s GreenGov award

We at William McDonough + Partners are pleased to offer congratulations to our NASA Ames client: The NASA Sustainability Base, which is nearing completion now, is being considered for the White House GreenGov award and has asked NASA to provide material about the project for inclusion in its Action Success Stories. As Michelle Moore writes on the White House Council on Environmental Quality blog– Since President Obama signed Executive Order 13514 and kicked off the GreenGov Challenge, …

Bill McDonough interview on Nature of Business radio

Chrissy Coughlin hosts a radio show called “The Nature of Business” and recently interviewed Bill McDonough about Cradle to Cradle and its promise for the business community. McDonough, through his innovations, continues his mission to determine what is the right thing to do and then to do it as efficiently as possible because as he puts it, “If you are doing the wrong thing efficiently, you are being efficiently wrong — and it’s a problem.” Specifically, …

Merchants of Virtue: New book tells the Herman Miller story

Congratulations to Bill Birchard on his forthcoming book, Merchants of Virtue, which tells the story of Herman Miller, a company that has always been an innovator and a leader. We’re proud to have worked with Herman Miller and we celebrate their story and their commitment to Cradle to Cradle® design. An excerpt about the book– “Starting in 1990, Herman Miller, Inc., started on a 20-year drive to turn itself into an environmental leader. The premier maker of …

Construction continues at Karachi School of Business & Leadership

We are so pleased to be working with the Dawood Foundation on the Karachi School for Business & Leadership in Pakistan. This newly established business school in Pakistan takes ethics as a generating theme for the educational curriculum. Consequently, the building was designed to reinforce the idea of integration between the human and natural environment; embodying concepts of environmental responsibility and sustainability. Located in an urban setting near other institutions of higher education, the building will …

Michael Braungart talks about how Cradle to Cradle thinking can change the world

Here’s an excerpt from a new blog Q&A by Joanne Furio with Dr. Michael Braungart, the German chemist who co-created Cradle to Cradle with William McDonough. “Eco-effective products and their processes should not only “do no harm,” but actually benefit the environment, people and the economy. That uncompromising design philosophy was outlined by Michael Braungart, the German chemist, and William McDonough, the American architect, in their seminal 2002 book, Cradle to Cradle: Remaking the Way We …

Check out a new Greenbiz.com blog by one of our colleagues, Jay Bolus, at MBDC

Jay Bolus is a leader at MBDC, and a frequent collaborator with our William McDonough + Partner design teams. After recently attending NeoCon, here’s an excerpt from his Greenbiz.com post about “Why Green Marketing Should Go Beyond Description by Omission”– I recently returned from NeoCon, North America’s largest design exposition and conference for commercial interiors. While this expo is not particularly focused on sustainability, I was disappointed that so few companies had made sustainability a priority …