News

William McDonough featured in Dwell.com article, “Tracking Sustainability in Architecture”

The article includes the voices of William McDonough, Ray Kappe, Glen Small, and others on the history of sustainable architecture. Here’s an excerpt– Few architects today design without sustainability in mind. Yet for several decades in the last century, this wasn’t always the case. To tell the story of sustainable architecture today we venture first to the architecture of the postmodern era. Most successful architects of the postmodern period (which began in earnest in the 1970s) tended …

GreenSource features NASA Sustainability Base

Here’s an excerpt– In the fall of 2008, Steve Zornetzer, the associate center director of NASA’s Ames Research Center in Mountain View, California, found himself in Houston with a problem. Ames was three months in on its plans for a new office building, and Zornetzer had just scrapped the entire design. “It was a building that could have been built in 1990,” he says. “There was nothing interesting architecturally or conservationally—it was a very boring project.” Zornetzer …

GreenBiz profiles the Cradle to Cradle Products Innovation Institute and “new era” of Cradle to Cradle certification

Here’s an excerpt of the GreenBiz story by Joel Makower: The venerable and rigorous Cradle to Cradle (C2C) Certified program entered a new era January 1, with a major revision that encourages continuous improvement. That’s not the only major change: The program also added the first third-party assesser, other than ones affiliated with the originators of the standard — McDonough Braungart Design Chemistry (MBDC) and EPEA Internationale. That company, Washington, D.C.-based consultancy ToxServices, has already signed two contracts …

The Upcycle, the new book by McDonough and Braungart, due out April 16

The Upcycle: Beyond Sustainability—Designing for Abundance is the eagerly awaited follow-up to Cradle to Cradle, one of the most consequential ecological manifestos of our time. Evocative and provocative as ever, William McDonough and Michael Braungart imagine how human society might, at last, begin to rewrite its role in the history of the natural world. In The Upcycle, the best-selling authors offer numerous fascinating scenarios in which humans transcend the role of mere stewards of …

SF Chronicle on the Cradle to Cradle Products Innovation Institute gala, honoring William McDonough

The San Francisco Chronicle covered the November 14 Cradle to Cradle Products Innovation Institute gala… here’s an excerpt: About 450 guests from the business and entertainment worlds attended the fundraiser, which featured Susan Sarandon as emcee, a short concert by “Twilight” actor Mia Maestro, and several videos in which activists and business leaders extolled McDonough’s virtues, including singer Will.i.am, who drew laughs by nicknaming the honoree “Bill.i.am.” McDonough’s Yale college chum, Meryl Streep, gave a heartfelt, personal …

USGBC posts videos from Greenbuild 2012 … check out William McDonough’s Master Series conversation with Scot Horst

Did you miss the U.S. Green Building Council’s Greenbuild Expo this year, or miss out on a few of the speakers? You can now find videos from some of the key presentations online at this linke. William McDonough had a strong presence at Greenbuild 2012, as we’ve noted in this space. His Master Series: Performance, Outcome, Applause featured a conversation between him and USGBC’s Scot Horst. You can find that video here. After the new year, we’ll …

Urban Land story features Park 20|20’s Fox Vakanties

A recent Urban Land story about green offices completed in the last five years features one of the latest Park 20|20 features; here’s an excerpt… Since the economic downturn hit in 2008, the pace of office building construction has slowed considerably, which translates to fewer new buildings that exemplify cutting-edge sustainable design. But while many companies have been pursuing renovations or energy retrofits, others have consolidated offices or accommodated growth with highly energy-efficient and resource-conserving …

What’s a Yerdle?

Yerdle is the brainchild of Adam Werbach, chairman of consulting and communications firm Saatchi & Saatchi S. (as well as a former 23-year-old president of the Sierra Club), and Andy Ruben, formerly the chief sustainability officer at Walmart. Our founder, William McDonough, supports the Yerdle concept, which is dedicated to helping people think about how they acquire and use things and how they can shepherd those things into additional use cycles. Here’s an excerpt about the …