Merchants of Virtue: New book tells the Herman Miller story

Congratulations to Bill Birchard on his forthcoming book, Merchants of Virtue, which tells the story of Herman Miller, a company that has always been an innovator and a leader. We’re proud to have worked with Herman Miller and we celebrate their story and their commitment to Cradle to Cradle® design.

An excerpt about the book–

“Starting in 1990, Herman Miller, Inc., started on a 20-year drive to turn itself into an environmental leader. The premier maker of office furniture soon became a role model for corporate responsibility.

Author Bill Birchard reveals the inner workings of the company, the personalities of its in-the-trenches leaders, and how the company set a new standard of behavior.

Starting with slashing shipments of waste to landfills, the people of Herman Miller revamped manufacturing processes, building architecture, product design, finances, and much more to win countless awards as a responsible citizen.”

Here is some advance praise for the book, including a quote from William McDonough–

Judith Samuelson, Executive Director, Business and Society Program, The Aspen Institute, says: “Merchants of Virtue is a business story for our times. An AMERICAN story, of risk taking, vision, values, and pluck.”

Our founder, William McDonough says: “Herman Miller has shown extraordinary leadership…This book tells the story of how [it] charted an innovative path, and shows the temerity of its people to stay on that path.”

Learn more about the book via this link.

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