Entrepreneur magazine story about upcycling cites Cradle to Cradle

Jennifer Wang writes in Entrepreneur magazine’s April issue about upcycling; her piece is called “One Man’s Trash.”

Here’s an excerpt–

“If you’re not up on the green lingo, the best way to think of upcycling is that it’s like a sexier, even greener version of recycling. When something is recycled (or ‘downcycled’), it’s broken down into something of lesser quality–a process that consumes energy. Upcycling adds value by transforming or reinventing an otherwise-disposable item into something of higher quality. It’s the ultimate in reuse–and a whole new industry sector is shaping up around it.”

You can read the pull post here.

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