a bottle doesn’t have to be a bottle forever…

William McDonough asks what if we brought Cradle to Cradle thinking to our society’s use of water bottles? He is working with Nestle Waters to expand the possibility of creativity, recycling, upcycling, and use periods.

Nestle’s Kim Jeffery and Bill McDonough talk about this idea in a newly released video. You can see that video on YouTube at this link.

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